elmar Enterprises produces bicycles in a highly competitive market. During the past year, the company has added a 40% markup on the $260 manufacturing cost for one of its most popular models. A new competitor manufactures a similar model, has established a $310 selling price, and is seriously eroding Delmars market share. Management now desires to use a target-costing approach to remain competitive and is willing to accept a 30% return on sales. If target costing is used, which of the following choices correctly denotes (1) the price that Delmar will charge and (2) company's target cost?

Selling Price Target Cost

A. $ 310 $ 217

B. $ 310 $ 260

C. $ 364 $ 217

D. $ 364 $ 260

E. Some other combination of selling price and target cost.