Eloise has never stocked any organic products, and her sales have always been fine. She also doesn't see any reason to allow customers to pay with their smartphones, since cash and credit cards have always worked perfectly well. Other stores have started stocking bags of organic chips and have converted their cash registers to accept a smartphone payment system, and their profits have increased. However, Eloise thinks that making these changes would just be more trouble than they're worth.

Seeing what you want to see

Perpetuating the status quo

Being influenced by initial impressions

Being influenced by emotions

What could Eloise do to overcome this bias?

Research the sales of organic products and popularity of smartphone payment systems to determine what impact each would have on the store's profits

Consult with other stores that have not started selling organic chips or converted their cash registers

Wait another month or two before making any decisions

Instead of offering organic chips, consider other alternatives such as gluten$-$free, veggie chips, or soy chips