Elon Musk founded Tesla in 2003 to build battery-powered cars. Since then, the company has expanded to related fields, including solar panels and other types of large batteries. In 2015, Musk launched a new product, the Powerwall, a battery intended to store the power generated by a home's solar panels when supply exceeds demand.

1. Imagine you were tasked with writing a news release on the new Tesla Powerwall. Provide answers to some of the basic questions of PR writing: Why are you writing? Who is the target reader and what is most relevant to them? What is the public relations' desired objective? What is the organization's key message? What communications channel will be used?

2. What is the key advantage to consumers that you would emphasize to elicit interest in the product?