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Elon Musk: In Need of Responsible Human Resource Management Practices at TwitterUsing the background information in the case, the course materials, and any necessary external
Elon Musk: In Need of Responsible Human Resource Management Practices at TwitterUsing the background information in the case, the course materials, and any necessary external sources,the group will craft a compelling, professional presentation exploring the dramatic culture change atTwitter. Specifically, the group should integrate key course concepts such as organizational structure,organizational culture, leadership, teamwork, and motivation to offer their assessment on whetherMusks approach is effective. What is the outcome? What are the pros and cons? The group willassume the role of business analysts who are assessing the Twitter situation, and offering guidance toother business leaders on the lessons learned. The group should consider the following: examine reasons why a new company leader and owner may fire the existing employees of anewly acquired company; explore traits of a responsible leader and how to demonstrate responsible leadership of humanresource management, especially during turnaround management; examine different types of workplace culture and how an organization can successfullyintroduce cultural changes; and critically analyze how an organizations human resource management practices influence itsemployer brand value and how it can sustain a high employer brand value during turbulentTimes.
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