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Elsea Company, which produces and sells a small digital clock, bases its pricing strategy on a 20 percent markup on total cost. Based on annual

Elsea Company, which produces and sells a small digital clock, bases its pricing strategy on a 20 percent markup on total cost. Based on annual production costs for 10,000 units of product, computations for the sales price per clock follow.

Unit-level costs $ 130,000
Fixed costs 70,000
Total cost (a) 200,000
Markup (a 0.20) 40,000
Total sales (b) $ 240,000
Sales price per unit (b 10,000) $ 24

Required
a-1.

Elsea has excess capacity and receives a special order for 8,000 clocks for $18 each. Calculate the contribution margin per unit from the special order.

Contribution margin

a-2. Should Elsea accept the special order?
Yes
No
b.

Prepare a contribution margin income statement for the special order.

ELSEA COMPANY
Income Statement
Fixed costs

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