Elvis & Kresse is an English luxury design business founded on recycling London firehoses into accessories such as purses, belts, briefcases, wallets, toiletry kits and various small pieces (prices range 15 - 350, or $25 - $595 CAD). Since 2005 they have been rescuing raw materials, transforming them into luxury lifestyle accessories and donating 50% of their profits back to charities. They describe their products as "sustainable luxury," have been featured in the top fashion magazines, and purchased by numerous celebrities including Meghan Markle.

What business-level strategy is Elvis & Kresse pursuing, what is the nature of their competitive advantage, and what are the major risks/benefits associated with their business model? What type of growth strategy should Elvis & Kresse first consider pursuing, giving specific examples in your answer. What kind of international strategy would you first recommend for Elvis & Kresse based on the information provided, giving rationale/details to support your recommendation.