Email Advertising

The deliverability score of an email campaign is defined as the ratio of the number of emails that successfully reached the users to the total number of emails that were sent out.

If your deliverability score is low, which of the following actions should you perform?

Check whether your subject lines are enticing enough

Check why your emails are getting stuck in the spam filters

Rethink the aesthetics of the graphics present inside the email

Check whether your email is relevant to the target users