1. Email Advertising - Trends? Benefits? Considerations? What tactics would pair well with an email advertising campaign? Ethics? Why is the unsubscribe button important?
2. Public Relations - Review this video: https://www.youtube.com/watch?v=TWQ6NflJkHQ - How has PR changed over time? What does it look like today? How does social media play a role? Examples? 3. Events - Event planning process? Objectives that are both quantitative and qualitative? Strategies to gain awareness and interest in an event? 4. Experiential Marketing - Why is this effective? What are some examples? What are the benefits of an experiential marketing tactic? 5. Corporate Social Responsibility - Why is this important? Why would a company engage in CSR initiatives? How is this different from Cause Marketing? Examples of Cause Marketing? 6. IMC - How would you define IMC? What are the most important things you have learned in this course about IMC? 7. Marketing research - What role does marketing research play in the development of IMC Strategy? Ethical considerations? How can you measure success?