Emcee Inc. Prepared the budget for 2017 assuming a 20% market share based on total sales in the Midwest region of the united states. The total fruit drinks market was estimated to reach sales of 1.25 milion cartons in the region. However, actual total sales volume in the Midwest region was 1.5 million cartons.

Required: Calculate the market-share and market-size variances for Emcee Inc. In 2017. Calculate all variances in terms of contribution margin. Comment on the results.