• Emergent Conditions
• Look back at your PESTEL / External Analysis
• Reflect on new conditions that will have near or long-term impact and discuss the level of concern or possible outcomes of those impacts
• Example:"Trade issues may affect Tesla's ability to get Lithium for their batteries. In addition, current policy has been inconsistent on tax credits and subsidies to EV buyers which may impact middle market purchasers in choosing Tesla."

Has a presence in 70+ countries with effective strategy Adjust business strategies based on political stability Tax compliance collaboration with tax authorities Italian economy is susceptible to international economy Operate in USD, so they are highly dependent on US market Disposable income is increasing over time Represent their class and status through clothes and fashion Market growth driven by millennials and gen 2 LG collaborations E-commerce: give full visual look book of products using latest technology Evaluate law and legal procedures in every country they operate Have to follow labor laws of each country Intellectual property risks Awareness of carbon footprint and pollution Rise of fur-free fashion