Emily reasons they should make the acquisition because she remembers many successful former acquisitions and has trouble recalling failures. However, this is because the successes are simply more vivid, not more numerous. Emily reasons they should make the acquisition because she remembers many successful former acquisitions and has trouble recalling failures. However, this is because the successes are simply more vivid, not more numerous. Confirmation trap (confirmation bias) Framing trap Availability Heuristics Sunk cost trap (escalation of commitment) Overconfidence