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FARMER EDGE COMPREHENSIVE CASE Questions 1. Is passion a differentiating feature for Farmers Edge? Why or why not? 2. While Farmers Edge targets businesses rather

FARMER EDGE COMPREHENSIVE CASE

Questions 1. Is passion a differentiating feature for Farmers Edge? Why or why not? 2. While Farmers Edge targets businesses rather than end consumers, is it still important to develop a brand personality? Why or why not? 3. How would you describe the Farmers Edge brand personality?

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