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Emirates Group (aviation) has many strength and weaknesses within their firm. From a brand perspective, the company has made itself one of the most valuable

Emirates Group (aviation) has many strength and weaknesses within their firm. From a brand perspective, the company has made itself one of the most valuable airlines, with a net worth of over US$ 7.7 billion that aims to not only win over customers, but also to recruit the best talent and partners.

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