Question
En el mercadeo internacional, ______________ se refiere al hecho de que la moralidad vara de una cultura a otra, y que las prcticas comerciales se
En el mercadeo internacional, ______________ se refiere al hecho de que la moralidad vara de una cultura a otra, y que las prcticas comerciales se definen diferencialmente como correctas o incorrectas por culturas particulares.
Adaptacin cultural
Tolerancia cultural
Choque cultural
Relativismo cultural
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
