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En la investigacin del mercado, los datos cuantitativos producen informacin que puede comunicarse a travs de nmeros o mtricas; mientras que los datos cualitativos producen

En la investigacin del mercado, los datos cuantitativos producen informacin que puede comunicarse a travs de nmeros o mtricas; mientras que los datos cualitativos producen informacin descriptiva, no numrica. Grupo de opciones de respuesta Falso Verdadero

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