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En la seleccin de aliados potenciales (partners) para una campaa se recomienda: identificar entidades que cuenten con recursos econmicos adecuados para apoyar la campaa asegurar

En la seleccin de aliados potenciales ("partners") para una campaa se recomienda: identificar entidades que cuenten con recursos econmicos adecuados para apoyar la campaa asegurar que sus valores y metas sean afines con los objetivos de la campaa incluir a portavoces famosos de los medios de comunicacin involucrar a entidades gubernamentales para obtener el apoyo de la administracin de turno

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