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En un entorno altamente abierto, competitivo y dinmico, la empresa aroma a limpio, dedicada a la venta de jabones para piel sensible, se ha visto

En un entorno altamente abierto, competitivo y dinmico, la empresa "aroma a limpio," dedicada a la venta de jabones para piel sensible, se ha visto invadida por diversas empresas tanto internacionales como nacionales, ofreciendo al consumidor productos similares, con costos y precios bajos, acompaadas de aguerridas campaas de publicidad. Ante tal situacin, pretende implementar un plan estratgico, atacando sus procesos operativos. Qu accin clave deber implementar la organizacin

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