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En una investigacin de mercados los tomadores de decisiones deben tener una participacin directa en lo siguiente: Grupo de opciones de respuesta Investigacin multicultural Pago

En una investigacin de mercados los tomadores de decisiones deben tener una participacin directa en lo siguiente: Grupo de opciones de respuesta Investigacin multicultural Pago del personal de campo Trabajo de campo para poder observar el mercado y escuchar la voz de los clientes Seleccin y capacitacin de los encuestadores

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