Question
End of chapter 6B - Develop a SPACE MATRIX for Coca-Cola Develop A Space Matrix For Coca-Cola using template External Analysis: Stability Position (SP) Rate
End of chapter 6B - Develop a SPACE MATRIX for Coca-Cola Develop A Space Matrix For Coca-Cola using template
External Analysis:
Stability Position (SP)
Rate of Inflation
Technological Changes
Price Elasticity of Demand
Competitive Pressure
Barriers to Entry into Market
Stability Position Average
External Analysis:
Industry Position (IP)
Growth Potential
Financial Stability
Ease of Entry into Market
Resource Utilization
Profit Potential
Industry Position Average
Internal Analysis
Financial Position (FS)
Return on Investment (ROI)
Leverage
Liquidity
Working Capital
Cash Flow
Financial Position Average
Internal Analysis:
Competitive Position (CP)
Market Share
Product Quality
Customer Loyalty
Technological Know-How
Control over Suppliers and Distributors
Competitive Position Average
IP Average =
FP Average =
Y-axis: FP + SP =
Conclusion
SP Average =
CP Average =
X-axis: CP + IP =
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Strategic management concepts
Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
