ENG-112S Week 1 Assignment: Research Assignment Introduction Call to Action

Imagine for a moment that you are designing an email and/or social media campaign to get signatures on a petition or donations to a cause. Your email/post will be seen only for a few brief seconds.

Examples of issues (causes) to write about may include (but are not limited to):

• Affordable, effective legal assistance for victims of domestic violence
• Prevention of animal abuse and neglect with stronger legal consequences for harming them
• Affordable prescription medication coverage for those who are employed part-time
• The need for effective, fun, affordable workouts that help combat depression in teens
• Opioid addiction treatment and prevention through exercise programs

Write your issue (cause) that you feel needs to be supported here:

What are some of the ways youd want to appeal to your audience for their help? Consider these as you compose your email/social media post.

1. Emotion--in a few brief words, make a plea for help that appeals to the emotions of your reading audience.
2. Logic--with one or two compelling facts (such as statistics), give your reading audience a real reason to care.
3. Credibility--Make sure your compelling fact(s) come from at least one credible source that many people would recognize and trust and that you mention that source

Compose your email/social media post here (150-200 words):

Now imagine that youve got your readers attention. They are interested but want to learn more, so they want to click on a link to a more detailed website. They want to read a more in-depth explanation of why this issue is so important and why their donations/signature will matter.

This is where they will find a 750-1000-word webpage, complete with illustration(s), research, cited sources, and compelling reasons to get involved. Designing this page is your task by Week 7. Over the next several weeks of our course, you will learn about how to evaluate sources, integrate source material into your text, and write persuasively for your reading audience in your Learn-Its and assignments before presenting your complete Call to Action.

Things you will want to consider in your research plan (25-50 words each):

1. What has already been tried so far to meet this need? Where can you look to find out?

1. Are there some statistics for the past 5-10 years showing an urgent need is still there?

1. Can you locate some success stories that bring hope to your audience?

Great start! Youve just completed your first step. Keep gathering research; more to come!