starting an employment agency

1. Explain how your marketing plan targets your market segment

Geography (Where are your customers located?)

Demographics (Age, sex, average income, household size, family type)

Psychographics (where do they spend their money and what do they enjoy)

Products/Services

What products/services do you intend to market?

Explain how your product will meet a customer need

Describe the features of the product/service.

Describe the benefits of the product/service.

Pricing

How will you price your products?

What will be your profit margin?

What will your discount structure, if any, be? How will it impact your average price (your pocket price)?

Promotion

Identify the ways you plan to promote your product or service.

What is your business slogan? (example: Nike Just do It)

What is your business logo? (example: Nike Swoosh) Describe your logo

Where do you intend to advertise?

Place

Describe all the places you intend to sell your product. (example: physical store, online, app, etc.)

Why do you think these are the best locations to sell your product, be specific? (example: describe traffic, followers, hype, etc.)