engineering design question

One of ITU Cekirdek startups is developing smart sportswear (tight) and requires your help to systematize its product development process. The product is geared for semi-pro or amateur athletes, aged between 20-44, who are tech-sawvy and early adopters of tech gadgets. The products will be sold both online and in physical retail stores. Sports-focused retailers such as Sportive, SPX, and Decathlon are seen as target channels. How would you design research for understanding the customer needs for this product?

a) Please indicate which stakeholders/personas will you collect the data and with which method .

b) Please state your sampling strategy (i.e. how many respondents from which persona and method)

Consider that you have collected the below customer statements from your research.

The sportswear should fit very well. I'd like it to be good-looking. I prefer the tight to be lightweight. Sportswear should be attractive. I should be able to wash it when it gets dirty. The tight should resist sweat and mud. It will be good to keep me warm enough but The sportswear should be cleaned easily. should not make me sweat. The sportswear needs to be sturdy. I should be able to recharge it easily. It should last at least two years. The battery should be easily detachable. The sportswear needs to give clear signals forThe sportswear needs to last. heart rates. When I strain myself too much it needs to Sportswear should have a clear warning warn me. about the correct type of training.

c) Please group, need statements properly, and give importance weights .

D) Draw the matrix that matches customer needs and product specifications. Please note that specifications should be objective metrics .

Concept 1. Smart sportswear- embedded circuitry and sensors for body heat heart rate, and GPS. the circuitry is isolated IPX6 embedded flexible OLEDs for signaling- ie. Red color for overheating purple for higher heart rates, integrated programming interface via the small screen bluetooth connection to smart devices for sending/dumping data rechargeable and detachable battery (3 gr) which lasts at least a month washable, tight textile flexible, durable.

Concept 2. Wearable watch. Integrated sensors for heart rate, and GPS. Wi-fi and bluetooth connected, time keeping, and chronometer functions. Alarms. Isolated IPX7.

Concept 3. Smart body suit. Integrated sensors and circuitry for GPS, and heart rate. Connects with smartphones thru Bluetooth. Has dedicated applications in Google Play and IOS. The application interface can show distance traveled, burnt calories, speed, and heart rate as well as track customized training/exercise performance. Battery detachable. IPX3 isolated, sensitive washing.

Concept 4 (Reference). Arm connector for a smartphone. Easily connects to the arm. Fits most of smartphones. Isolates the phone from rain and mud (IPX3).

e) Considering that the last concept is the reference concept, please create concept selection and scoring matrices . Please indicate which concept is selected and if any combination is made during your selection process.

One of TU Cekidek startups is deneloping smart sportswear toghti and requires your help to systematize its product deuslopmen: process. The product is oedred for retai stores. Sports focused retailers such as Sportive, SPX, and Decathlan are sesr as target charmels. Hon would you design research for understanding the customer needs tor this product? a) Please indicate which stakeholders/personas will you collect the data and with which method (10 pts). b) Please state your samplling strategy (i.e. how many respondents from which persana and method) (10 pts) Corsider thal yeu fove culected the below suslonis s.alenterils ficm your research. c) Please group, need statements properly, and give importance weights [20 pts]. d) Draw the matrix that matches customer needs and product specifications. Please note that specificatlons shauld be objective metrics (20 pts). signsling ie. Fed color for oncheating. parple fer higher heart rates, intugrated progrsmming interface vis the small screen, bluctooth pannection ts smiart devices Conoept 2 . Wearable wotch Integrated sensors for heat rote, and GPS. wi-li and bluetoots conneded. time keeping. and drononeter furktions. Alarm5. bolated IPX7. West Sports Wistches of 20031 suitchbsck Trouel Connept 3. Smart boty suit. integated woens and rimitry for CPs, and hart rate. Comacts with smartphones fhna Bumenth. Has derdicatad appicatians in Gange Play and ios. The application interfsce can show cistance taveled, burt calaries, speed, and hast rate as well as track customised trainingy uercise performance. Hattary detschable IFxB isolatod, sansitive washing. Wight wasahis gadgots from saranto toch ramparies Concept 4 (Rerencei. Am comnectcr for a smartphone. Easily cornects to the am. Fits most of sma tohories Isolates the phore from rain and mud ( Mx3). BCharming temale blonde runner in spotsatar rurning on court with earphcres in ears and smart phone e) Considering that the last concept is the reference concept, please create concept selection (20 pts)and scoring matrices (20 pts). Please indicate which concept is selected and if any combination is made during your seloction process