Enrique, a marketing manager, is frustrated. Sales of his companys number-one product, which is targeted at older teens, are stagnant, and comments by teens on Facebook seem to have dried up. The company has a rather limited marketing budget and doesnt have a significant social media presence outside of Facebook. What mistake has the company made with regard to social media planning?

Group of answer choices

It is wasteful to use a particular social media site if the core customer does not use it.

It did not set objectives that are specific, measurable, achievable, realistic, and oriented toward the future.

It did not select the correct social media tool.

It used qualitative measuring tools instead of quantitative ones.

It needs to do more sentiment analysis.