Entity B has a gross profit ratio of 25% and a profit margin of 10%. Industry averages for similar companies are 40% for gross profit ratio and 9% for profit margin. Which of the following may explain this: Entity B is paying more for merchandise than its competitors. Entity B is receiving less in sales price for merchandise than its competitors. Entity B's operating expenses are significantly higher than competitors. Entity B is paying more for merchandise and/or receiving less in sales price for merchandise than its competitors