Entrepreneurship has been the main focus of your programme this semester. As the region strives to diversify the economy and employment rates continue to be high, many have taken interest to start own businesses in various fields. Unfortunately, many such start-ups have failed and do not progress into profitable entities. The improper planning, lack of experience and bad management are considered as the attributing factors that lead to such failures. Written Assignment 1 (75%) Your article is titled "SWOT Analysis on (specify the business of your choice)" Perform a SWOT analysis on the business of your choice by clearly outlining the potential strengths, weaknesses, opportunities and threats. Based on your overall evaluation of the SWOT analysis, you are to include a conclusion that will state your opinion and justification regarding whether the mentioned business idea would be successful or otherwise. 1. Introduction: The article should start by defining SWOT analysis and its function with a clear thesis statement. 2. Body paragraph-1: State and evaluate the STRENGTHS of the business. 3. Body Paragraph-2: State and evaluate the potential WEAKNESSES of the business. 4. Body Paragraph-3: State and evaluate the OPPORTUNITIES available to the business. 5. Body paragraph-4: State and evaluate the potential THREATS to the success of the business. Including potential ways to avoid them. 6. Conclusion: The article should be concluded by your evaluation on whether the business would be successful or otherwise. You are to also include the explanation relating to your overall evaluation