Entrepreneurship is sometimesa goal when studying business.Examples of innovation and new product developments can be seen in many companies.For example Apple started with Apple I and has continued to develop new, successful productsincluding the Macintosh, Mobile devices - ipod, ipad, iphones, etc.In carrying out all these business tasks to develop a product, answer the following questions:

1.Is market segmentation always a good idea when identifying a target market? Under which conditions, if any, might segmentation be unnecessary or unwise?

2. How may market research help to target and segment a target?Is it always beneficial?

3. Name some market researchtools that can help gather marketing intelligence and/or information.

4. What is the role of all of the these concepts in new product concepts?