Question
Enviro Doors Ltd sells a single product - sliding doors to home improvement retailers nationwide. The company is planning for next year, and the following
Enviro Doors Ltd sells a single product - sliding doors to home improvement retailers nationwide.
The company is planning for next year, and the following profit statement was recently discussed at the management meeting.
Sales (16,000 units @ $120) | $1,920,000 |
Variable costs (16,000 units @ $68) | $1,088,000 |
Contribution margin | $832,000 |
Fixed costs | $40,500 |
Net income (loss) | $791,500 |
Required:
a) How many units must be sold to break even?
b) How much is the total break-even sales dollars for the company?
c) Based on the above information, the national sales manager believes that if they invest an additional $32,000 in advertising, they will increase sales volume by 10,000 units. Prepare a forecasted contribution margin income statement for Enviro Doors Ltd if they incur additional advertising costs.
d) Do you think it's a good suggestion? Explain
e) Suggest another way the company can increase its profits next year.
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