Environmental scanning also looks into geographical strengths of a product

Question 29 options:

	True
	False

Question 30 (1 point)

Sustainable consumption would meet which of the following criteria?

Question 30 options:

	It would allow people to meet their needs
	It would ensure the ability of future generations to meet their needs
	It would meet the four system conditions of The Natural Step Framework
	All of the answers

Question 31 (1 point)

IMC is not sustainable if it lacks . . .

Question 31 options:

	mass-media vehicles
	creativity
	integrity
	a substantial budget

Question 32 (1 point)

Which of the following is NOT a common source of short-term cost savings from sustainability efforts?

Question 32 options:

	Product innovation
	Waste reduction
	Transportation efficiencies
	Energy savings

Question 33 (1 point)

Of the following, which is the best basis for segmenting the consumer market for green products and services?

Question 33 options:

	Psychographics
	Nationality
	Demographics
	Regionality

Question 34 (1 point)

In what ways is becoming sustainable a source of competitive advantage?

Question 34 options:

	All of the answers
	By reducing or controlling costs of energy and other resources
	By fostering innovation in products and/or processes
	By attracting, cultivating and retaining better employees

Question 35 (1 point)

Leverage means . . .

Question 35 options:

	getting cheap media prices
	using one message for all your advertising
	the same thing as integrity
	achieving the greatest possible impact using the least necessary resources

Question 36 (1 point)

Life Cycle Assessment is an environmental accounting tool that always looks into a product life cycle from raw material to manufacturing

Question 36 options:

	True
	False

Question 37 (1 point)

LOHAS stands for Lifestyles of Health and Sustainability

Question 37 options:

	True
	False

Question 38 (1 point)

A firm's decisions concerning the best combination of goods and services to deliver value to its target market constitute its...

Question 38 options:

	product strategy
	marketing mix
	marketing strategy
	product stewardship

Question 39 (1 point)

Snap-fit parts, rather than glued-together parts in consumer electronics are an example of . . .

Question 39 options:

	all of the answers
	products to be designed for disassembly
	channel members to participate in moving and consolidating recyclable materials
	consumers to become suppliers of raw materials

Question 40 (1 point)

Sustainability in general is concerned with

Question 40 options:

	the preservation of nature
	all of the answers
	economic activity
	the wellbeing of people

Question 41 (1 point)

The consequences of marketing decisions . . .

Question 41 options:

	have implications for human wellbeing
	All of the answers
	impact the natural environment
	are economic in nature

Question 42 (1 point)

Cradle-to-cradle certification helps companies . . .

Question 42 options:

	design more sustainable products
	innovate
	create less manufacturing waste
	All of the above are correct