Environmental Scanning Assignment

Objectives:

Students will explore the myriad of trends that may impact businesses, their target market, and their communities.

Students will employ good secondary research techniques and exhibit proper citation methods

Methodology: Students will use resources that are considered reliable and valid to list six to eight trends per each environment. The trends are not related to a specific company or product; however, they also should not be random or have no relation to the industry. For the competitive environment, students should focus on the general industry in which their assigned company operates (i.e., retail, commercial services, etc.) These trends will be refined once the project idea has been determined and approved. Students should use a variety of resources of their own choosing but are encouraged to use the Library Resource Guide, found on the I-Core Canvas site, for suggested resources as well. A source should not be used multiple times. A trend may only be listed in one environment. In other words, no 'double dipping' of trends