Environmental sustainability entrepreneurship is a growing movement focused on increasing the acceptance of more environmentally friendly consumption patterns. As the trend continues to grow in popularity, government agencies and private corporations increasingly have more power and influence to support entrepreneurs pushing for positive change. The end goal for sustainability entrepreneurs is to provide a solution, whether it is a product or a service, that can lead to a healthier and more equitable future for the environment and populations worldwide. In the example provided about Beyond Meat, an entrepreneur could penetrate a market that would seemingly never make way for a plant-based product to become so popular and well-liked. What other product can you think about that has had a similar success story such as this one? How did its marketing strategy contribute to its success? Please provide relevant references