Environmental sustainability entrepreneurship is a growing movement focused on increasing the acceptance of more environmentally friendly consumption patterns. As the trend continues to grow in popularity, government agencies and private corporations increasingly have more power and influence to support entrepreneurs pushing for positive change. The end goal for sustainability entrepreneurs is to provide a solution, whether it is a product or a service, that can lead to a healthier and more equitable future for the environment and populations worldwide. Dematerialization is an attractive solution to innovating material usage, a disruptive industry to reinvent consumer goods packaging. If you were an entrepreneur willing to work on this project or willing to establish a startup in this industry, what would be the necessary steps to do so? Provide references