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EOC 1 9 . 1 0 3 tries left The CEO at Skytrek Airlines wants to better understand overall customer satisfaction and the likelihood that
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The CEO at Skytrek Airlines wants to better understand overall customer satisfaction and the likelihood that customers will fly with Skytrek or recommend Skytrek to others in the future. Which of the following tools represents the CEO's best option for achieving this goal?
mystery shoppers
profitability analyses
periodic surveys
brand communities
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Essentials of Management
Authors: Andrew J. DuBrin
9th Edition
538478233, 2900538478235, 978-0538478236
