Equipment purchased to reduce emissions $200 000 Monitoring emissions $50 000 Estimated fines for breaching environmental $500 000 regulations Estimated future costs-the need to dispose of firm's $550 000 products which contain hazardous material Purchase of recyclable material $130 000 On-going clean-up costs $300 000 Estimate of potential liability-oil spill $600 000 Purchase of recyclable packaging materials $25 000 Estimate of lost business-adverse television publicity $110 000