er A Font Paragraph Styles Executive Summary Market research is essential for pitching a new product and understanding the people's sentiments. The report aims to introspect the potential of the new business that is plant-based pizza. The report initiates with an introduction followed by different projections in terms of the business. From the analysis, James and Harry must open a pizza outlet in Australia Mainland initial to a larger population and scale population for the business's success. The total fixed cost appears to be $ 23,000 for all three years, while the variable fluctuates as per the nature of the activity. Moreover, it comes to the forefront that the company has only one activity, so it can use the absorption costing method to account for its manufacturing overhead, another major observation is the NPV positive by $3,284.74; hence James and Harry should invest in the business