Discuss the decision making involved in choosing your college: a. Interview two classmates and determine what influenced

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Discuss the decision making involved in choosing your college:

a. Interview two classmates and determine what influenced their decision to attend this school.

b. How did you—and the people you interviewed— go about making this decision? Is there a general decision-making process that you can outline? Where are the points of agreement, and where did you and your classmates differ in approaching this decision?

c. Draw up a target audience profile for students attending your college. How does this profile differ from another school in your same market area?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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