ER Project- Treasury Wine Estates - Penfolds Wine

Brand : Treasury Wine Estates - Penfolds Product.

Category: Wine Timeline of Completion .

TASK ONE : Evaluation of current innovations: Critically evaluate any two current innovations selected from your allocated 'Product category' within the Australian marketplace. Based on your 'Product category', critically evaluate & apply any aspect/s of innovation, consider the source/s of innovation, identify and argue in favour of the type of innovation, explore the dimensions of innovations, ...etc. You may compare and contrast any two successful innovations, or one successful innovation versus one failed innovation, ...etc. The aim is to illustrate good innovation insights, understanding and critical thinking about the current innovation effort within your allocated 'Product category' in the Australian marketplace.

Two current innovations for wine:

Barokes Wine cans and Wine for pregnant women