Erica operates a company that manufacturers all types of fishing lures and tackle. Recently, Erica and the other executives have been deciding whether to begin making and selling fishing line This decision is not simply a "yes" or "no," but requires analysis of the materials, design, weights, spooling methods, and types of fishing enthusiasts who would be served by her company's fishing line. Discuss how Erica should use the steps of the rational decision-making model to decide whether the company should proceed and what kind of fishing line is in the firm's best interests. Be sure to specifically outline how Erica would implement the solution Essay Tobation BIVS F