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Erosion costs. Heavenly Cookie Company reports the following annual sales and costs for its current product line: Chocolate Chip Snicker- doodle Peanut Butter Lemon Drop

Erosion costs.

Heavenly Cookie Company reports the following annual sales and costs for its current product line:

Chocolate

Chip

Snicker-

doodle

Peanut

Butter

Lemon

Drop

Cream-

Filled

Volume

251,000

206,000

142,000

81,000

96,000

Price

$0.60

$0.48

$0.53

$0.45

$0.52

Cost

$0.23

$0.19

$0.16

$0.23

$0.30

Heavenly is thinking of adding Mississippi Mud brownies to the product line. The ultra-rich brownies would sell for

$0.93 a piece and cost $0.75 to produce. The forecasted brownie volume is 224,000 per year. Introduction of brownies, however, will reduce cookie sales by 177,000, with the following drops in sales per cookie:100,000 in chocolate chip,36,000 in snickerdoodle, 25,000 in peanut butter, 7,000 in lemon drop, and 9,000 in cream-filled. What is the erosion cost of introducing the brownies? What is the net change in annual margin if Mississippi Mud brownies are added to the product line?

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