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Es una caracterstica de la estrategia de diferenciacin: Grupo de opciones de respuesta El xito depende en identificar consumidores estratgicos y lo que valoran. Busca

Es una caracterstica de la estrategia de diferenciacin: Grupo de opciones de respuesta El xito depende en identificar consumidores estratgicos y lo que valoran. Busca obtener volmenes superiores para aumentar margen de ganancia. Reducido nmero de proveedores con cuotas de mercado similares. Precio inferior al de los competidores

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