Question
Espiriki Hotel International is a 200-room hotel situated near Changi Airport. It has a lounge at the lobby but was not doing very well. Mr
Espiriki Hotel International is a 200-room hotel situated near Changi Airport. It has a lounge at the lobby but was not doing very well. Mr John Tan, the Lounge Manager, wanted to analyse the monthly beverages sales in the lounge. He collected the following data for the most recent
60 months:
BEVTOTAL: Total monthly beverage sales (S$'000)
FOODTOT: Total amount spent on food (S$'000)
ROOMS: Total room occupancy (room-nights)
PERFORMANCE: 1 means there were some performances during that month
0 means there was no performance during that month
The dataset can be found at the end of this question. The beverage sales is the dependent variable and the other variables are independent variables.
(a) Describe the relationship between beverage sales and the three (3) independent variables by writing down the linear equation. Interpret the coefficients to show how each of the independent variables impact beverage sales. You are required to present the relevant Excel output table. (5 marks)
(b) Mr Tan wants to estimate the monthly beverage sales for a particular month in which the total food sales is $2.5 million, total room occupancy is 5,000 and there are three performances in the lounge during that month. What is your estimate of the beverage sales for that month? (4 marks)
(c) Interpret the coefficient of multiple determination and the adjusted coefficient of multiple determination. Explain which is a better measure in this case. You are required to present the relevant Excel output table.(6 marks)
(d) Execute hypothesis tests to advise Mr Tan which variable(s) is/are significant at the 5% significance level. Write down your steps carefully. (10 marks)
DATA:
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