E-sports is a rapidly evolving sector of sport management. Gone are the days of isolated "gamer" communities living in the shadows. Today, e-sports is a fast-rising industry projected to top over $1 billion by the end of 2019, and nearly $2 billion by the end of 2022. Organizations based in the United States are seeking new methods to find and develop committed e-sport fans.

One such organization is the Overwatch League. The league, founded in 2017, is based on the popular title published by Blizzard-Activision. The Overwatch League is a head-to-head competition between 20 teams located throughout the world. Thus far, the Overwatch League has cultivated a production and broadcast presentation that is similar to traditional sports such as the National Football League. This has included game broadcasts via traditional networks (e.g. ESPN), commentators, and pregame-postgame shows. However, the organization also streams programming on Twitch, the popular gaming website, incorporating similar elements delivered via the web.

New Revenues and New Fans Because the Overwatch League does not own the actual game it is staging, that belongs to Blizzard-Activision, it needs to nd new creative ways to generate money. Having just read a chapter on sport analytics (which is taking large datasets and nding actionable insights based on your statistical analysis) and sport broadcasting (which has undergone a digital revolution of its own), what suggestions can you make to grow revenues and generate new fans? Please answer the following questions: 1. How would you use analytics to develop new revenue streams for the Overwatch League? 2. What emerging trends or possible future trends in sport broadcasting could you suggest to the Overwatch League to capture more viewership and create more value for the league