essay on personal learning . (If you do team project in your class and what you learned from that project , team or in marketing class) . Anything uncomfortable situations, new tools , techniques, your functioning in a group . and anything that you will do different in next group or in team .

mutliple activities and experiences , not only one situation and at least six or more brief things you learned in the project , class , course .

My project, I'm adding my whole project

Marketing Communication Plan

Spirit of Giving

1.Executive Summary:

Our team is organizing an event with the help of the Khwahish foundation to donate money. It is a group project from our course called Marketing project management. The group has assigned work to contact any Charity foundation and help the organization raise funds. However, we are working on the plan, which we have created, to organize this event. We have completed the important parts of the project which include factors like risks, scopes of the project, stakeholders to which this project is going to be helpful. We have sent the letter to the charity organization to discuss the plan. We are going to take the help of college and social media platforms to raise the funds for charity. Due to COVID, we were unable to organize the face-to-face meetings with the group members and people. Despite having a face-to-face meeting, we are trying to give our best to raise money from this event.

2.Background:

GPRC Business Administration has given us this opportunity to be a part of and help charities to make an easy move into their daily functions of contributing to society and make the lives of those better who are in need.

With this spirit of giving our idea from the start has been to contribute and help those in need, those who don't have a shelter or can't afford to eat or buy food. Especially in times like these when the world is on a complete or partial shutdown, the essence of our idea drives for the better good even more.

Working with a charity will help us see the world in a different way as a little from us can be a part of a big movement and can help people we don't know.

3.Goals and Objectives:

To successfully reach out to families that have been affected by malnutrition due to inadequate intake of food. The goal of this year is to reach more families in the food donation than the previous years in that it has been a disastrous year with the effects of the pandemic. The program should be more effective in such hard times.

4.Situational Analysis:

This Event is organized by the Social Elite carrying out in Grande Prairie city. The key areas that are targeted include the dilapidated neighbourhoods where a lot of households live in states of poverty.This year, the food donation will be carried out on last week of November. Marketing will be critical to ensure that the event is carried out with success. This year, it is faced with uncertainty due to the Covid-19 Pandemic that has affected the normalcy.

The marketing has been largely facilitated by mainstream media outlets. The basic need is to reach out on other platforms for preventive measures to be put in place before the event.

5.Strategic Summary:

The organizers of Spirit of Giving events have the previous data of the most affected households. The information should be leveraged to better understand how to lay down the protocols to be observed on that donation day. The area administrators should be contacted to ensure that the event has been a success.

6.Target Audiences:

Internal

Khwahish foundation members

Class students

GPRC foundation members

External

Members of society

Friends and Family

Donors

7.Key Messages:

This group project gives us the opportunity to not only increase our team bonding, cooperation, and skills but also learn new things on a daily basis. The project team has created a comprehensive plan to mitigate the risk involved in successfully completing the project. Our key messages for the donation program are: -

Helping people in need

Fulfilling the necessity of poor people

Everyone is allowed to donate......No to Racism

8.Tactical rollout plan:

We will use the website Gofundme.com because it is well designed for charity purposes. However, we are unable to reach people directly, so we will take the help of Facebook and Instagram to let people know about our event. We will also use banners to promote the name of our charitable trust which will be beneficial for people to donate more in the future

.9. budget

Due to the Covid-19, most of the work for this project is virtual and our team has no expenses so far and our major goal is to raise money and help the charity foundation as much as possible.

10.evalution and montiring

By the amount of money raised and the execution of donations by the charity.

Social media awareness and event success by the count of people involved.

Appreciation and gratitude by the Charity and their workers/volunteers who have been putting in their work and sweat even through hard times like this pandemic as the donations made it easy for them to function and perform this heart-melting activity.

general team goals

Punctuality.

Management

Team spirit

Efficiency, productivity,

Positive environment and relevant work

Potential Barriers/Risks and Mitigation Strategies

Barrier/Risk

Mitigation Strategy

Members have differing skills with writing and presentations

Dividing tasks and assigning specific tasks to the person most confident with.

Member is slow in responding to emails/ texts

Making one specific time for meetings to work on the project.

A member with a strong personality tries to take charge without consensus or support

Making a member in charge of the group with an agreement of every group member.

Members have differing expectations about performance/ grades

Working as a team and aiming for giving 100% by every group member.

Members have differing expectations about professionalism (punctuality, dress, language, etc...)

Tasks will be assigned to each person and need to be completed at the given time.

Can also plan a meetup with a scheduled time to work on the project for a given amount of time to finish the project on time.

Team Agreements

(Specific expectations: frequency and length of meetings, location, attendance, agenda, communication methods (how/when), role rotation, feedback from observer, monitoring progress, how we treat one another, how we make decisions, how we balance extroversion and introversion)

Team expectation is to encourage everyone to participate and in a professional manner. everyone is expected to give their 100% in their assigned task.

All our meetings will be held with a scheduled time at the college library. Every is will be held for at least 30minuts to an hour.

If someone is not completing their assigned task, they will be reported to the instructor with a warning.

We expect the work to be done on time by every group member.

Be open to new approaches and listen to new ideas.

Agenda of the next meeting will be discussed at the end of the meeting so everyone can make preparations before the next meeting.

Conflict Management

We might be having conflicts if someone does not show up in a meeting.

If someone is not participating properly could be a potential conflict.

Lack of planning could also result in potential conflict.

Team Member Skill Inventory

Muhammad Ali- Have proficiency in Computer skills including Microsoft Office and also helps leading group in right direction.

Navjinder- Member of the group who guides us all in presenting the assignment in a very effective manner so we can engage every type of audience.

Sanchit- Member who contributes in achieving good results by his writing and excellent communication skills.

Davinder- Member who set up agendas and will help Sanchit in writing assignments with his excellent writing skills.

Niranjan- Researcher of the group which brings materials to discuss on the table.

Coordination- Duty of every member to coordinate with the group every time.

Team Member Learning Outcomes

Builds trust.

Helps in improving conflict resolution skills.

Decision-Making skills

Time management skills.

Communication skills.

Problem solving skills

Team Success

Everyone participates and contributes their fair share.

If everyone concentrates on goals and their outcomes.

If everyone helps each other with their work so there will be no workload on anyone.

Everyone contributes towards their share of work