Essay Question:

Essay Answer the following questions. 1. Buyers pass quickly or slowly through the buying decision process and marketers are looking at how compumers make buying decisions. Would you, as a marketer, focus on the entire buying process rather than on the purchase decision only? Substantiate your answer by discussing the stages through which the consumer passes when he/she faces a new and complex purchase situation. (5 marks) 2. Do you agree that almost all purchases result in cognitive dissonance? Substantiate your answer by defining cognitive dissonance.(1 mark)