Essay topic: alignment of marketing strategies and sales tactics

Do an internet search, where you can establish the importance of aligning marketing strategies for a product and the sales team's execution tactics (remember to search professional journals or websites from reliable sources). Assume the role of the sales manager and establish at least two (2) execution tactics for each of the following strategies: Short-term strategy: increase market share (market share) of product X by 5%. Long-term strategy: achieve market leadership through loyal customers (loyalists) of product X. Briefly explain how the tactics you suggest support the brand's strategic plan.

Provide a minimum of 2 pages. Must include at least 2 scholarly sources, formatted and cited according to current APA guidelines. Translated with