Estate Property Management is a long-standing family business and has been the only real estate agent serving the people of Pleasantville for over 50 years. The business focuses on buying and selling of non-commercial properties in and around Pleasantville. They also provide rental management services to property owners. These have become the primary sources of revenue. Estate Property Management has been slow to integrate new technologies, such as Big Data and location-based services, into the business. 

But facing swift competition from large property chains moving into the area, Estate Property Management is feeling the pressure to innovate. Recently the University of Florida has opened a new campus in the area. Estate Property Management's view this as an opportunity to expand their business to serve the new student population soon to take up residence in the area. Currently Estate Property Management only hold basic information in their database, but they have been collecting such information over the last 35 years. Some of the information contained in the database include: 

• Easily accessible histories of properties: sale prices, owners, whether rented etc. 
• List of rental clients and rents collected 
• Information on property transactions (sales and purchases) and property taxes 

At this stage they are not interested in including financial management processes, which are outsourced to the business banking arm of their bank. 

 

On a GIS application that represents a map which represents the area that the business operates in:

1. List 2 features that would be better off being represented on a map using the Raster data model. Explain why.

2. Identify 2 features that lend themselves to the Vector model representation. Explain your reasoning.