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Esther walked to the podium, wrapped a large yellow scarf around her head, neck, and shoulders, then asked the audience: How would you feel if

Esther walked to the podium, wrapped a large yellow scarf around her head, neck, and shoulders, then asked the audience: "How would you feel if someone looking like this got on a plane with you?" What introductory device was Esther using?
Opening with a startling fact
Establishing credibility
Using a personal reference
Asking a rhetorical question
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