Question
Estimate the value of a loyal customer of a loyal Volvo automobile owner. Assume the contribution margin is 0.34, the purchase price is $64,000, the
Estimate the value of a loyal customer of a loyal Volvo automobile owner. Assume the contribution margin is 0.34, the purchase price is $64,000, the repurchase frequency is every five years, and the customer defection rate is 30 percent. Do not round intermediate calculations. Round your answer to the nearest dollar.
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Strategic Management A Competitive Advantage Approach Concepts
Authors: Fred R. David, Forest R. David
15th edition
978-0133444896, 133444791, 9780133444858, 133444899, 133444856, 978-0133444797
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