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Estimate the value of a loyal customer of a loyal Volvo automobile owner? Assume the contribution margin is 0.32, the purchase price is $70,000, the

Estimate the value of a loyal customer of a loyal Volvo automobile owner? Assume the contribution margin is 0.32, the purchase price is $70,000, the repurchase frequency is every four years, and the customer defection rate is 30 percent.

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