Estimating Market Share & Penetration

Revenue$-$based market share $=22\%$; unit$-$based market share $=15\%.$ Conclusion: the firm is a higher$-$than$-$average price player in this market. Yes or no$?$

Cash cows help to fund what other business markets or segments?

The penetration rate for category Y and for brand X $($within category Y$)$ is $35\%$ and $15\%,$ respectively. Calculate the penetration share for brand X$.$