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Estimating Market Share & Penetration Revenue - based market share = 2 2 % ; unit - based market share = 1 5 % .
Estimating Market Share & Penetration
Revenuebased market share ; unitbased market share Conclusion: the firm is a higherthanaverage price player in this market. Yes or no
Cash cows help to fund what other business markets or segments?
The penetration rate for category Y and for brand X within category Y is and respectively. Calculate the penetration share for brand X
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