Ethan is flying from Midland, Texas to New York. Before buying his ticket, Ethan has to decide whether he prefers a "flight that is cramped, costs $300 and has one stop" or a "flight that is spacious, costs $600 and is non-stop. Using conjoint analysis, Ethan can determine both the relative importance of each attribute (e.g. spaciousness, price, number of stops) as well as which levels of each attribute are most preferred (e.g. how much is a price of $300 more preferred than a price of $600). This example shows all of the following statements are true about conjoint analysis EXCEPT: a. Conjoint analysis is a method of product and pricing research that shows consumers' preferences. b. Conjoint analysis does not predict adoption of new products or services. c. Conjoint analysis is used across different industries for all types of products, such air travel. d. Conjoint analysis uses consumer preferences to select product features and assess price sensitivity